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our ethos

and culture

We create human experiences, through digital insight. Our ethos and culture as a business is at the very core of everything we do, and our passion for human behaviour and its impact on performance and productivity in creating happy, thriving, scaling businesses, is threaded through all of our work. 

Our purpose, both with our clients, and internally with our own team, is to leave a meaningful, lasting impact with every experience.

That experience could simply be an online interaction via our behavioural assessment; it could be through someone experiencing our online training, it could be working with us in-person to re-designing their workplace culture. Whether the interaction is human or digital, we are committed to designing experiences that deliver meaningful impact in the form of quantifiable results.

We reach our purpose through living three core values that drive our behaviour every day and result in the outcomes we commit to for any client that works with us:

value

human connection

We understand that behind every data point and digital interaction, there's a human story waiting to be understood. Within our platform, we bridge the gap between technology and humanity, empowering our clients to connect with their team on a deeper, more meaningful level. By valuing human connection, we enable those that work with us to not just analyse behaviour but to truly understand and engage with the people who drive their business’s success.

value

human connection

We understand that behind every data point and digital interaction, there's a human story waiting to be understood. Within our platform, we bridge the gap between technology and humanity, empowering our clients to connect with their team on a deeper, more meaningful level. By valuing human connection, we enable those that work with us to not just analyse behaviour but to truly understand and engage with the people who drive their business’s success.

inspire and

be inspired

We are committed to being thought leaders and change-makers when it comes to understanding human behaviour. By embracing this value, we aim to inspire everyone that works with us to explore endless possibilities in harnessing the power of behaviour, fostering a culture of inspiration where innovation and high performance thrives, and where everyone can become an agent of positive change.

inspire and

be inspired

We are committed to being thought leaders and change-makers when it comes to understanding human behaviour. By embracing this value, we aim to inspire everyone that works with us to explore endless possibilities in harnessing the power of behaviour, fostering a culture of inspiration where innovation and high performance thrives, and where everyone can become an agent of positive change.


create

real results

We don't deal in meaningless statistics; instead, our focus is on generating tangible value and delivering genuine business impact. With our platform, our clients experience concrete outcomes that drive meaningful change in behaviour, performance, and their bottom line. It's not just about data; it's about creating true, measurable results that make a real difference.




create

real results

We don't deal in meaningless statistics; instead, our focus is on generating tangible value and delivering genuine business impact. With our platform, our clients experience concrete outcomes that drive meaningful change in behaviour, performance, and their bottom line. It's not just about data; it's about creating true, measurable results that make a real difference.

the team

Laura Weaving

CEO

Laura is the founder and CEO of Duo, and has an extensive background in behavioural change, organisational culture, and people strategy development for growth focussed businesses.
Laura established Duo in 2014, launching the business first in the United States, quickly followed by an office in the United Kingdom.
Prior to establishing Duo, Laura set up and managed several other high growth international businesses, providing her with key experience in navigating the ever changing complexities of diverse organisational landscapes. Through the building of high level relationships with SMEs to large corporate clients, she developed a breadth and depth of experience around what attracts and engages high performing people.
In addition to leading the vision and commercial growth strategy for Duo, and delivering strategic insight for Duo’s clients, Laura also holds a number of external positions within other high growth businesses, steering groups and boards, giving her a well rounded view of the people challenges, and solutions, needed for high growth businesses to be successful.

Sarah Callender

COO

Sarah is the COO of Duo, and leads on customer experience and operational strategy. Sarah’s wealth of business knowledge, coupled with her experience as a qualified behavioural change coach, perfectly places her to work with growth focussed businesses on leading and navigating strategic change. Alongside her role at Duo, Sarah also leads the vision and growth strategy for an online technology business, strategically growing high level relationships, ensuring delivery of commercial objectives and directing the internal business culture.
Sarah’s previous experience includes co-founding a number of technology businesses – focussing on taking new products & services to market, managing collaborative projects and leading on investment decisions. Add to this, her previous experience as a business adviser working with SMEs across a wide range of sectors, and her current external positions on a number of steering groups and boards, she has detailed and ongoing insight into the challenges high growth businesses face.

Anna Devitt

Marketing Manager

As Marketing Manager, Anna undertakes the research and creation of Duo’s content marketing strategy, while overseeing the company’s day-to-day marketing activity.
From her Business Management studies, Anna has a strong marketing & general business background and uses this experience to support the Duo team in the development of new products & services, and client management.

Emma Weatherly

Operations Manager

As the Operations Manager, Emma is responsible for the operational procedures that underpin the day-to-day activities at Duo. Emma is a skilled project manager, with 15 years experience in coordinating, marketing and delivering large scale projects and events. With a keen eye for detail, Emma is perfectly placed to oversee the smooth running of Duo’s daily operations.

Jeanette Matthews

Lead People Consultant

As Lead People Consultant, Jeanette is responsible for driving the development of behavioural work with our clients, helping to embed behavioural insight and deliver consultancy to support the full people cycle.
Jeanette has over 20 years experience developing people strategy, running change management initiatives, facilitating leadership development and coaching and mentoring managers. With natural people skills, Jeanette is passionate about inspiring and developing others, and through her varied background has strong intuition about the right solutions for businesses and leaders to drive up productivity and performance

the team

laura weaving

ceo

Laura is the founder and CEO of Duo, and has an extensive background in behavioural change, organisational culture, and people strategy development for growth focussed businesses.
Laura established Duo in 2014, launching the business first in the United States, quickly followed by an office in the United Kingdom.
Prior to establishing Duo, Laura set up and managed several other high growth international businesses, providing her with key experience in navigating the ever changing complexities of diverse organisational landscapes. Through the building of high level relationships with SMEs to large corporate clients, she developed a breadth and depth of experience around what attracts and engages high performing people.
In addition to leading the vision and commercial growth strategy for Duo, and delivering strategic insight for Duo’s clients, Laura also holds a number of external positions within other high growth businesses, steering groups and boards, giving her a well rounded view of the people challenges, and solutions, needed for high growth businesses to be successful.

sarah callender

coo

Sarah is the COO of Duo, and leads on customer experience and operational strategy. Sarah’s wealth of business knowledge, coupled with her experience as a qualified behavioural change coach, perfectly places her to work with growth focussed businesses on leading and navigating strategic change. Alongside her role at Duo, Sarah also leads the vision and growth strategy for an online technology business, strategically growing high level relationships, ensuring delivery of commercial objectives and directing the internal business culture.
Sarah’s previous experience includes co-founding a number of technology businesses – focussing on taking new products & services to market, managing collaborative projects and leading on investment decisions. Add to this, her previous experience as a business adviser working with SMEs across a wide range of sectors, and her current external positions on a number of steering groups and boards, she has detailed and ongoing insight into the challenges high growth businesses face.

anna devitt

marketing manager

As Marketing Manager, Anna undertakes the research and creation of Duo’s content marketing strategy, while overseeing the company’s day-to-day marketing activity.
From her Business Management studies, Anna has a strong marketing & general business background and uses this experience to support the Duo team in the development of new products & services, and client management.

emma weatherly

operations manager

As the Operations Manager, Emma is responsible for the operational procedures that underpin the day-to-day activities at Duo. Emma is a skilled project manager, with 15 years experience in coordinating, marketing and delivering large scale projects and events. With a keen eye for detail, Emma is perfectly placed to oversee the smooth running of Duo’s daily operations.

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