From time to time, we come across a company that completely nails online employer branding. What they do is so inspiring, innovative and engaging that everybody wants to follow their example. L’Oréal is one of those companies. They have created the perfect blend between marketing & recruitment.
The international cosmetics company, juggle careers-specific pages on LinkedIn, Twitter, Facebook, YouTube and even Soundcloud and Flipboard, and across these has hundreds of thousands of followers.
Outside of the compelling brand name, L’Oréal has built out their fan base, abiding by one simple principle. According to Zvi Goldfarb, Head of the Talent Acquisition Digital Lab at L’Oréal, they “serve the right content, to the right audience, at the right time.” Sit down and watch this presentation from Linked In’s Talent Connect to learn more about how L’Oreal Re-Thought Talent Acquisition